Brand Strategy.
Behavioural Precision.
COURTENAY DUBOIS | BRAND & MARKETING STRATEGIST
Two decades reading what drives people,
applied to the brands they build.
THE POSITION
Most marketing works on the surface.
Messaging, campaigns, channels.
The strongest brands understand what sits underneath:
why people choose, why they stay, why they buy again.
I've spent twenty years reading that layer in individuals.
I apply the same precision to brands.
I operate at a senior level from the first week.
No ramp, no hand-holding, no management overhead.
You receive the insight, the strategy and the execution, without the risk of building it from scratch.
WHAT I DO
I. Brand Positioning & Messaging
Define what your brand stands for and the language that causes it to land.
From strategy through to customer-facing copy.
Positioning across multiple consumer-facing brands, with messaging that carries authentic brand storytelling.
Every campaign, launch and customer touchpoint.
World-class positioning built to scale globally.
II. Go-To-Market Strategy
The end-to-end go-to-market calendar.
Seasonal and monthly planning, integrated campaign calendars, and flawless delivery across every channel.
Product launches, collaborations, activations and key brand initiatives from concept through to team execution, balancing commercial impact with brand integrity.
III. Team & Function Leadership
Build, lead and mentor high-performing marketing teams, including diverse teams distributed across multiple time zones.
Foster a culture of accountability, creativity and excellence.
Partner across Product, Retail, Ecommerce, Wholesale and Creative to align priorities, and present strategy and recommendations to senior leadership.
IV. Neurology & Conversion
Website, Funnel design and content ecosystems built on how buyers actually decide, not how brands assume they do.
Two decades reading the emotional drivers beneath behaviour, applied to customer journeys, positioning and conversion.
Insight into buyer neurology that elevates presence and profitability in global markets.
Client
"Courtenay demonstrated incredible leadership, strategic vision and global marketing expertise.
She managed and inspired a diverse marketing team across multiple time zones, ensuring seamless collaboration and exceptional delivery in a high-performance, fast-paced environment.
She fostered a culture of accountability, creativity and excellence, guiding her team to execute multi-channel campaigns that exceeded KPIs. Her approach to leadership was both strategic and deeply human, balancing data-driven decisions with an intuitive understanding of people and markets.
Courtenay possesses world-class expertise in positioning, messaging and scaling global campaigns, leveraging sophisticated funnels and content ecosystems to reach and convert a global audience.
Her insights into customer psychology and buyer journeys played a critical role in elevating our brand's presence and profitability."
HOW WE WORK TOGETHER
Embedded.
A permanent seat leading your marketing function.
Retained.
Ongoing strategic direction without a full-time hire.
Project.
A defined engagement: a launch, a repositioning, a go-to-market build.
Senior capability, structured to how you need it.
Let's talk.
Whether you're hiring for a role or a brand engagement, start here.
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